August 7, 2019
West Columbia, S.C. – The Hospital Marketing National Hall of Fame inducted Mark Shelley, vice president of Marketing and Communications at Lexington Medical Center, at its annual ceremony in June. This honor recognizes individuals who have demonstrated extraordinary achievement in the advancement of marketing of hospitals or health care facilities.
“I am honored to be inducted into the Hospital Marketing National Hall of Fame,” Shelley said. “This recognition shows how well-respected Lexington Medical Center is by our peers in health care marketing and communications.”
Shelley has more than 35 years of experience in advertising and public relations. His work and leadership at Lexington Medical Center have been recognized with more than 500 international, national and regional advertising awards including Aster Awards, Healthcare Advertising Awards, Telly Awards, Davey Awards, and Videographer Awards. During his 12-year tenure at Lexington Medical Center, the hospital’s Marketing department has also been awarded eight national “Best in Show” awards.
“We’re proud to honor the accomplishments and creativity of each Hall of Fame Inductee,” said Bob Ehrlich, CEO of HMN Perspectives. “These individuals drive the industry forward, providing consumers with vital information on hospital services.”
HMN selected Mark for his work on outreach programs that help improve patient outcomes, support of community and fundraising events, and development of marketing campaigns that promote the hospital and its physicians, services and culture.
“As health care continues to evolve and new communication tools emerge, marketers who tell their stories creatively and deliver their messages honestly can not only inspire their audiences, but they can engage them. Truth is timeless – for the storyteller, the audience and the mission,” Shelley added.
Lexington Medical Center is a 607-bed teaching hospital in West Columbia, South Carolina. It anchors a health care network that includes five community medical centers and employs a staff of more than 8,000 health care professionals. The hospital is ranked best hospital in the Columbia Metro and #2 hospital in South Carolina by U.S. News & World Report and was named one of the “Best Places to Work in South Carolina” by SC Biz News, in partnership with the South Carolina Chamber of Commerce and Best Companies Group. Lexington Medical Cancer Center is an accredited Cancer Center of Excellence and has a clinical research and education affiliation with MUSC Hollings Cancer Center. The network includes a cardiovascular program recognized by the American College of Cardiology as South Carolina's first HeartCARE Center. The network also has an occupational health center, the largest skilled nursing facility in the Carolinas, an Alzheimer's care center and more than 70 physician practices. Lexington Medical Center operates one of the busiest Emergency departments in South Carolina, treating nearly 100,000 patients each year. The hospital delivers more than 4,000 babies each year and performs more than 25,000 surgeries. Its postgraduate medical education programs include family medicine and transitional year residencies.
